Design Guide

Links to all our exclusive design collections. Scroll down for their stories and shopping ideas.


Stories and Shopping Ideas

Read the story behind our exclusive collections, their fun names, plus shopping suggestions.

AstroShields

SHIELDING THE ATOMS

This collection was specially designed for glassware. The creative process had to take into account the challenges that a balloon-shaped product poses in realizing a seamless all around design. I started with a row of stars taken from the new branding logo, and in the spirit of representing the fragility of glass, I came up with the idea of surrounding them with shields. As these shapes don't touch each other, it was easier to achieve a virtually seamless, endless pattern. The name is a nod to one of the store's very first design collections, Astroids, made of stars and named after the atomic space age. I've always loved that name and was happy to find a way to revive it somewhat.

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Eclipse

ALIGNMENT OF THE PLANETS

Here's a fun story... In building this store, I had to order samples to make sure colors would come out as expected. Instead of ordering a useless and boring multicolor swatches test product, I worked on a design that would include all of the 50 colors palette that I specially created for my products. A good friend looked at it and said out loud “Wow, it looks like a series of stills taken from a moon eclipse, like in the old days”. And that's how this design and it's name were born!

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FlowerPower

LATE SIXTIES PEACEFUL REVOLUTION

Coming back from a Sunday breakfast with friends while travelling, I was waiting in a subway station and was struck by the beautiful mid-century tile flooring. I took a picture, posted it on Instagram and knew that those orange circles would be a great inspiration for a new collection. The next day, I was already creating different patterns from it. Since I always wanted to tackle a flowery design, either with daisies or lilies from the sixties, the circled shapes quickly turned out as a mix of the two. And that's how Flower Power came to life!

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Hollywood StarDots

PALM SPRINGS MOVIE COLONY

A few years ago, I visited a Nespresso shop that was displaying art creations made from different colored coffee capsules depicting famous people and paintings. It was incredibly well done and so unique. That idea has stuck in my head ever since. Later, I was at the Palm Springs Art Museum to see an Andy Warhol exhibit with the famous quartet of Marilyn Monroe images. The combination of these two ideas is the basis for the design of this collection. I wanted something very simple and graphic, in the midcentury modern style, that would celebrate the golden age of the Movie Colony in Palm Springs. This area is located right next door to me and is great to walk around. It took me two years to come up with the final design but the result is stunning. The name came to me very quickly but only once Marilyn was finally finished. It's a combination of two words: the "Stars" of Hollywood and the "Dots" in the design, which is a pun for the midcentury famous term "Stardust".

LifeSavers

THE GLORIOUS DONUT-SHAPE CANDY

This design is obviously inspired by the famous donut-shape candy invented more than a century ago. That's why I gave it the name LifeSavers. It had been sitting in my design folder for years. After spending weeks on a design for a new product line, I stumbled on this again. Once I was able to figure out how to fill in the negative space (between the donuts) that gives it its dynamic style, it all came together like magic. The name came after days of thinking about it non-stop. One afternoon at the pool, a donut-shape item grabbed my attention: a life saver! Just like the glorious candy...

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LoverLeaf

THE MANY COLORS OF LOVE

A cloverleaf design derived from those funky sixties tiles and wallpapers with psychic neon glow circles in bold colors. Originally named CleverLeaf, an accidental heart shape appeared during the final stage of design. That's what gave it it's full meaning and final name.

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LozAnges

LOS ANGELES MEETS LOZENGES

Remember the chic style of the 1960s Hollywood hotels? Gorgeous lounges, mixed brass and silver chandeliers, low-profile curved sofas, and magnificent fabrics. This is where the inspiration came from for this beautiful mid-century modern pattern of colorful triangles. Los Angeles meets lozenges. I present you the “LozAnges” collection.

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Mid-Mod Star

STARRING OUR LOGO STAR

I had been searching for a few years to launch a self-branded unique collection like most exclusive and luxury brands do. One would immediately think of Louis Vuitton of course with a pattern made of the letters LV. But I did not want to show a name or letters like MCS for Mid-Century Style. I was aiming at something visually distinctive like Burberry and their iconic pattern. With my colorful products, the design had to be very simple and recognizable. It's only when revamping the store's brand with a new logo that this collection was possible. The new shape representing an uppercase M with a star on top was perfect. By twisting it up and down to create a wavy mid-mod pattern, the whole thing became alive. Then when I launched the duffle bags series with the first being the camo style ZipperDee design, I realized this item with its large and multiple panels would be the ideal canvas for a new self-branded collection. And this how Mid-Mod Star was born.

PanAmTrays

FROM AVIATION FOOD TO TV DINNERS

You might not know this but TV Dinners got their eureka moment thanks to the way the airline industry used to serve food in little containers organized on trays. After designing those cute interlacing squares in the same spirit, I thought it would be sweet to honour the golden age of flying.

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Pawzl

YOUR FURRY FRIEND'S PAWTERN

This design came from one of my doodling sessions. About a year later, wanting to launch the first pet products on the store, I was looking for a design that would include a little paw somewhere, as a surprise built into in. A bit like the British book series “Where's Wally?” (“Where’s Waldo” in America). Even though cat and dog paws are similar, they aren't identical. I set out to create a unified icon or pictogram. I came up with a stylized paw design, made up of 5 circles. That's how a geometric pattern idea came about. Then I remembered my earlier doodles with shapes, organized in a grid like a puzzle. With a little fine-tuning, it became the perfect candidate for our little furry darlings. The name was chosen after a fun search for pet puns (there are so many…), and thus Pawzl was born.